As most of my friends probably know I am an avid fan of the Multi-talented Entertainer Beyonce Knowles.
It is a common known fact that on top of being a multi Grammy winning singer, a pioneer in the world of "African American" music artists and an Oscar nominated actress Beyonce also has her own fashion label "House of Dereon".
The Line has been known for it's chic and modest fashions, tastefully contemporary whilst maintaining a classic sensibility. Yet a little known fact of the iconic fashion line is its history.
Here is a brief summary of the Labels origins which can also be found on Beyonce's current Online forum at: http://www.beyonceonline.com/au/fashion
"The hip-haute fashion legacy that is known as the House of Deréon was inspired by Tina Knowles' mother, the late Agnéz Deréon, and began in Louisiana over 80 years ago. Agnéz (Soul) was a skilled seamstress and dressmaker who made beautiful custom clothing for private clients throughout the south. A true renaissance woman, Agnéz used her creativity, determination and "can do" spirit to accomplish just about anything she set her mind to. Agnéz's artistic spirit influenced three generations of stylish women and continues to inspire countless others today. Tina Knowles (Couture) is the visionary creative direction, infusing trend-breaking style mixed with pure attitude. Based on her experience as a designer and stylist to the stars, Tina brings excitement, creativity and in-depth knowledge in regard to cut and fit to the line. Beyoncé Knowles (Kick) serves as the muse of the line. Her sense of style is unmatched and her chameleon-like take on fashion is ever changing and flawless. Beyoncé is the new generation of self-expression and confidence an icon in the making. The contemporary women's line features ready-to-wear, sportswear and denim offerings, as well as furs, outerwear, handbags and footwear.The mission of the company is simple: to fuse celebrity power and design artistry into a brand of global importance, a house of aspiration and inspiration, where entertainment and fashion merge seamlessly.
Tina Knowles and daughters Beyoncé and Solange have always drawn on the wonderful details and techniques passed on by Tina's mother, Agnéz Deréon. With Deréon, they've developed a line reflective not only of her Creole influences, but also her daring approach and bold ideas.Beyoncé and Solange have always brought a fresh eye and playful attitude to fashion as they've developed their own individual styles. They are the quintessential Deréon girl
"House of Dereon", whilst momentarlily occupied with providing it's wearers with chic and subtle evening wear couture inspired by Agnez and maintained by Tina the contemporary line is venturing into creating day wear for the American Holiday season in 2009.
The Label incorporates body concious sensitivity with clean lines and a feminine flow enhanced by choice materials such as silk charmuese, chiffon and satin crepe.
For more recent designs visit: http://www.houseofdereon.com/
Much to All. x
T.
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